Thursday, October 2, 2008

In a letter to a fellow business owner, I recently wrote about"I just want pilots to find my site. If they buy a shirt, great. If you can tell others about the site, that would be wonderful. It has been a huge learning experience getting the site set up, learning Photoshop, getting the word out (learned about Google ads and spent some money with them), trying to figure out what people like, etc., etc.. I was originally planning to have a separate web site and sell shirts, maybe go to air shows and sell them. I quickly realized I didn't want to stock dozens of shirts that might not sell and I didn't want to spend my weekends behind a card table on the tarmac. So, the CafePress deal solved a lot of issues for me. I make a design, I put it on the site. If someone orders it, they take the credit card payment, make the shirt, ship it to them, and send me the profit. It's not a perfect situation, but at least I'm up and running and trying to see if there is a market for these types of shirts. Which, I have to say, isn't impressing me yet. I thought there were a lot of others like me that would think wearing a shirt that says "Say Intentions" is kinda witty and smart and creates an instant bond with any pilot who sees me wearing it. But, sales have been pretty darn slow. I'm starting to think that maybe I need to come up with some new designs. We'll see. More learning to come."

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